#305 Sara Lobkovich: Strategy Is Not a Suit—It’s a Skill

In Part 2 of her conversation, Sara Lobkovich doesn’t just tell us what strategy is—she shows us who it’s for. 

Her book, You Are a Strategist, is more than a guide to OKRs or goal-setting. It’s a toolkit for people who’ve always felt misaligned, misunderstood, or mislabeled in traditional business environments. Drawing from her own experience as a trauma survivor, neurodivergent thinker, and late-diagnosed ADHD strategist, Sara offers business frameworks that finally include the rest of us. 

For Gen Xers who never fit the mold but always saw the system clearly, this episode is both validation and a user manual.

>>From Law School to Strategy Misfit

“I never got the interview. I didn’t have the right name on my résumé.”

Sara reflects on being locked out of big-name strategy firms—and how that exclusion pushed her to build her own frameworks, grounded in human insight, not prestige.

>>Strategy as Shared Language

“The simplest tech in business? Words that mean the same thing to everyone.”

Sara breaks down how misalignment over simple terms like ‘strategy’ or ‘goals’ can waste human energy—and how her frameworks give teams a shared starting point.

>>The Book That Became a Love Letter

“I wrote the book I needed—and cried when I read the proof.”

She shares how You Are a Strategist evolved from a workbook on goal-setting into a deeply personal guide for people who feel unseen in traditional business culture.

>>A Toolkit for the Misunderstood

“This book is for introverts, ADHDers, trauma survivors, frustrated changemakers.”

Sara explains why her audience matters—and how her tools were designed for people often left out of business conversations but full of unrealized insight.

>>Leading Through Questions, Not Performances

“Strategy is asking the question no one else is asking—then listening.”

She closes by reframing leadership as a curiosity-driven practice, not a performance—and why the most powerful change-makers are often the ones who feel like outsiders.

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Host: Vince Chan | Guest: Sara Lobkovich

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